Most pay-per-lead agencies dump meetings on your calendar, then walk away. We handle your outbound B2B communication end-to-end—from ideal customer profile scoring to post-booking account intelligence—giving you all the context and background you need to convert discovery calls into closed revenue.
No retainers, no long-term contracts, and no software fees. You only pay when a qualified decision maker shows up—and if they no-show, you don’t pay.
Personalized, high-converting LinkedIn outreach paired with cold email campaigns designed to cover your target market systematically.
Communicate directly with our founder and your assigned GTM engineer in a dedicated Slack channel, ensuring complete alignment without hiding behind an automated bot or AI dashboard.
Building an in-house SDR team sounds great until you dig into the numbers. Between recruiting sales reps, setting up dedicated domain infrastructure, and paying for expensive B2B lead generation data tools, the bills add up fast. Once you factor in SDR salaries, health insurance, and management overhead, you are easily spending $15,000 to $20,000 out of pocket before a single qualified lead lands on your calendar.
With our pay-per-meeting outbound model, you take zero of that upfront financial risk. You can skip the heavy sales stack and SDR ramp time, paying only when a qualified decision maker is sitting on your calendar.
We believe in earning the right to scale, rather than promising your entire market on day one. Here is how we build, test, and expand your B2B outbound engine.
We kick off with an onboarding call and launch a private Slack channel connecting your team directly with our founder and your assigned GTM engineer. We refine your target account lists, ideal buyer personas, and messaging hooks. In parallel, we register your dedicated sending domains and start a two-week email warmup protocol.
LinkedIn outreach launches within about a week. Because LinkedIn requires no domain warmup, outreach starts driving high-signal sales conversations immediately.
Cold email campaigns launch once domain warmup is complete. We track email reply rates in real time, cut underperforming messaging, and double down on what’s actually converting.
Once a message variant and target segment outshine the rest, we widen the verified account list and scale volume behind proven angles.
Outsourcing LinkedIn lead generation raises fair questions about control. Here is how we handle it.
You review and approve every target list and outreach draft before a single message goes out. Nothing reaches your market without your explicit sign-off.
We register and warm separate sending domains for your campaigns, so your primary company domain is never exposed to cold outreach volume or complaint-rate risk.
You pay for qualified meetings, nothing else. We keep our evaluation criteria clear and non-negotiable.
The prospect holds a role and title agreed upon during account setup.
The company matches the exact account criteria we set together.
The prospect actually shows up to the call. If they miss the meeting, we handle the follow-up and reschedule. You are only billed when the conversation happens.
The prospect knows who you are, understands the topic, and actively chose to take the call.
| Comparison point | In-house SDR team | Large retainer agency | Automated AI SDR platforms | Leads to Green |
|---|---|---|---|---|
| Upfront risk | High ($130k+ base plus benefits) | High ($5k to $10k per month retainers) | High tool subscription fees | Zero. Pay per meeting. |
| Domain safety | Managed manually | Often rushed | High spam and block risk from unwarmed volume | Dedicated two-week domain warmup |
| Communication | Direct internal access | Account manager layer | Software dashboard, no human contact | Direct Slack channel with founder and GTM engineer |
| Deal close support | Rare | None, lead hand-off only | None | Full prospect context provided for every call |
| Commitment | Long-term hiring risk | 6 to 12 month contract locks | Annual tool licenses | No contracts. Stop anytime. |
Up to 70% of sales teams that deploy automated AI SDR software churn within three months. Blasting generic AI volume leads to roughly 40% lower response rates. Even worse, sending high-volume cold outreach on unwarmed domains drops inbox placement below 30%, and crossing a 0.30% complaint rate can get your primary domain blocked by Google entirely.
Effective outbound sales requires human strategy, strict domain protection, and continuous messaging adjustments. This is why every Leads to Green account includes direct Slack access to an experienced GTM engineer and founder-level strategy—not just an automated software dashboard.
Most pay-per-lead agencies hand you a calendar invite and walk away. Leads to Green gives you the booked call and the intelligence needed to win it.
Detailed breakdown of who they are, why their company fits your target criteria, and the specific triggers that made them agree to meet.
Actionable background context and deal strategy drawn from nearly two decades of B2B sales experience.
Pricing is customized based on your deal size, target seniority, and market parameters. We quote your exact per-meeting rate during our initial call. With no monthly minimums, no retainer locks, and no software charges, you only pay for qualified meetings that actually happen.
LinkedIn outreach goes live in about one week. Email outreach launches in about two weeks because sending domains require a mandatory warmup period to protect your domain reputation.
Email campaigns require a $500 infrastructure deposit. This covers dedicated sending domains, mailbox setup, and two weeks of warmup before any messages are sent. The entire $500 deposit is simply deducted from your first meeting invoice.
If a prospect no-shows, you don’t pay. We handle the follow-up and reschedule, and you are only billed if the actual conversation takes place.
