Leads to Green was built to strip the financial risk out of B2B pipeline generation. We deliver qualified sales meetings for high-ACV B2B companies, acting as a senior extension of your team—without the SDR investment, the long ramp periods, or the expensive software subscriptions.
The strategy driving your outbound engine was refined over nearly two decades in the outbound trenches. Your campaigns are managed by experienced operators executing a proven playbook, never handed off to an intern or junior account manager learning the ropes on your dime.
Not every business is a fit for our pay-per-meeting outbound model. If your buyers aren’t active on professional channels, or your deal size doesn’t support the economics, we’ll tell you. We have no interest in selling you a campaign that can’t realistically deliver a 4x-5x return.
Traditional agencies can take weeks just to get through onboarding. We optimize for speed to value. We’ve had founders sign on and see their outbound live within days, not months.
As a business owner, I know what it feels like to need revenue now. You can’t afford to wait two quarters to find out whether a growth experiment is going to work. That urgency shapes how we operate: move quickly, stay accountable, and focus on opportunities that actually turn into revenue.
I’m Evan Greenberg. For nearly two decades, I’ve been on the front lines of B2B outbound. I was an early adopter of LinkedIn, helping a $3B software company build the platform into their global strategy. I’ve seen firsthand how powerful thoughtful, highly-targeted outbound can be, and how easily teams lose their way when they start chasing vanity metrics and daily activity instead of real revenue.
Over the years, I noticed a frustrating industry standard: agencies and sales platforms get paid, whether or not they actually put meetings on your calendar. I watched founders burn $100K on internal SDR teams that took six months to ramp. I saw companies drop thousands every month on retainer agencies that celebrated “email open rates” instead of qualified opportunities and revenue. The client was always left carrying all the execution risk.
So I built the exact opposite.
Leads to Green operates on a simple pay-per-meeting model. You’re not paying for bloated retainers, campaigns that don’t produce, or activity that doesn’t move your pipeline forward. We’re focused on one thing: generating qualified sales meetings with the buyers you actually want to reach.
I only make money when a qualified buyer books a meeting and actually shows up. If you win, I win. It’s that simple.
If you’re tired of paying for activity, and ready to invest in actual opportunities, let’s talk. We’ll look at your market, your buyers, and your numbers, then tell you honestly whether our pay-per-meeting outbound model makes sense for your business.
Let’s build a pipeline and 4x your ROI.
