Pay-per-meeting outbound
Qualified meetings on your calendar. You only pay when they show up.
If you're a B2B tech company that needs pipeline now, not after a six-month SDR experiment, this was built for you. No retainers, no setup fees, no contracts. Most clients see 2 to 4 qualified meetings a week.
•On the call we'll tell you straight if this won't work for your market. Some weeks we turn away more companies than we sign.
The math nobody shows you
The $85K SDR is not an $85K decision.
Here's what hiring outbound in-house actually costs in year one. Every line is owed on the first of the month, whether or not a single meeting lands.
Or: qualified meetings on your calendar in weeks. You pay per meeting. That's it.
In their words
What clients are saying.
My quick take this early on … Evan is proactive, productive and has great follow up skills. He has set up meetings with the right ICPs.
Meetings started landing in the first couple of weeks, not after a quarter of ramp.
Short, human messages that actually get replies. Nothing like the usual outbound spam.
Prospecting came off my plate entirely. I just take the calls that land.
My quick take this early on … Evan is proactive, productive and has great follow up skills. He has set up meetings with the right ICPs.
Meetings started landing in the first couple of weeks, not after a quarter of ramp.
Short, human messages that actually get replies. Nothing like the usual outbound spam.
Prospecting came off my plate entirely. I just take the calls that land.
Making connections in the AI world requires more humanity than ever. Evan and his team give scale and personality to outreach … and it works.
No retainer, no games. We pay when someone shows up, and they show up.
The targeting was sharp from week one. Right titles, right companies, no noise.
Finally, outbound that sounds like a person wrote it. Our reply rate speaks for itself.
Making connections in the AI world requires more humanity than ever. Evan and his team give scale and personality to outreach … and it works.
No retainer, no games. We pay when someone shows up, and they show up.
The targeting was sharp from week one. Right titles, right companies, no noise.
Finally, outbound that sounds like a person wrote it. Our reply rate speaks for itself.
How it works
Three steps. No 14-day setup. No strategy theater.
We talk
A 30-minute call about your market, your offer, and where outbound is stuck. If we're not a fit, we say so on that call.
We plug in
You hand over what you already have: past outreach, client lists, open pipeline. We build the target list and the messaging. Most clients live within days.
Meetings land
Short, human LinkedIn outreach to the right people. When a qualified meeting books, you pay for it. When it doesn't, you don't.
Why LinkedIn-first
We don't do dials. Here's why that's good news.
Most outbound shops are built like call centers or email cannons. We're built around LinkedIn, because that's where B2B tech buyers actually answer. Every message is under 50 words, written like a person, with one hook and one ask. No templates a buyer has seen six times this week. No spray and pray.
And if your buyers aren't active on LinkedIn? We'll tell you on the first call, because you shouldn't pay for meetings we can't reliably book.
Who this is for
Built for teams that need pipeline before they can afford a sales floor.
- Pre-seed to Series B SaaS teams, 5 to 300 people who just raised and don't want to burn it on a hiring experiment.
- Cybersecurity services and consulting firms selling expertise, not shelfware.
- Fractional consultants who are great in the room but hate filling the calendar.
- Founders doing all the selling themselves and running out of hours.
Not everyone, though. We turn down companies whose buyers don't live on LinkedIn, and we'll tell you why on the call.
The fastest way to test us is the thing we sell: a meeting.
Thirty minutes. We'll look at your market, tell you honestly whether this works for it, and show you exactly what the first month looks like. No deck, no pressure, no follow-up sequence if you say no.
How it works
One model. No fine print.
Pay-per-meeting sounds too simple, so people assume there's a catch. There isn't. This page is the whole model, including the parts other agencies keep vague: what counts as a meeting, what happens with no-shows, and how fast this actually moves.
The five steps
From first call to invoice.
The call
Thirty minutes on what you sell, who buys it, and where outbound is breaking down. This call is also where we qualify you. If your deal size can't carry the per-meeting math, or your buyers aren't on LinkedIn, we'll say so and save us both the trouble.
Onboarding
If we both want to move, you send what you already have: marketing materials, past outreach, client lists, open pipeline. No homework packets. We do the heavy lifting: target research, list building, and messaging written to our own rules — under 50 words, one hook, one ask, sounds like a human.
Outreach starts
LinkedIn-first, run by a senior operator, not a junior rep working ten accounts. Connect notes and follow-ups go out under a sender persona we agree on together. Some clients have us work directly from their own LinkedIn profile; either way works.
Meetings land
Booked straight onto your calendar with context on who the prospect is and why they said yes. You take the meeting. We keep the pipeline moving behind it. Most active clients settle into 2 to 4 qualified meetings a week.
You pay per meeting
A simple invoice for the meetings that happened. No retainer underneath it. No setup fee that came before it. No minimum you have to hit. If the meetings stop being worth it, you stop. Some clients sign two hours after the first call. Others take a few weeks to decide. Both are fine.
The definition, in writing
What counts as a qualified meeting.
This is the question every smart buyer asks, so here's the answer in writing. If a meeting misses the bar, you don't pay for it. We have no interest in billing you for junk; the entire model only works if the meetings are real.
- The prospect showed up.
- Right title or role — the kind of person who can actually move a deal.
- Right company profile, matching the target list we agreed on together.
- They knew what the meeting was about and chose to take it.
No-shows
If they don't show, you don't pay. We chase the reschedule, and you're only billed when the conversation actually happens.
Honest expectations
Meetings are not deals. Here's how we think about that.
We book the conversation. You close it. If your offer is solid and your follow-up exists, meetings turn into pipeline and pipeline turns into revenue. If the back half of your funnel isn't built yet, more meetings won't fix it, and we'd rather tell you that now than invoice you for it later.
Outbound also compounds. Week one is slower than week six. If you need a closed deal by week three or the whole thing is off, we're the wrong fit, and that's okay.
Want to see what the first 30 days would look like for your market?
That's literally what the call is for. Thirty minutes, a straight answer either way.
The model
You don't pay until a meeting lands on your calendar.
No retainer. No setup fee. No monthly minimum. We book qualified meetings and you pay per meeting. Book a call to get a quote scoped to your market and deal size.
What's included
The whole stack, one line item.
Everything an outbound function needs is folded into the per-meeting price. There is nothing else to buy, and nothing owed when meetings don't book.
| Per qualified meeting | $250–$500 |
| Setup fee | $0 |
| Monthly retainer | $0 |
| Minimum commitment | None |
| Contract length | None |
| Sales tools you need to buy | None |
Contract length: none. Stop whenever the meetings stop being worth it. Tools: none — we bring the whole stack.
How we scope your quote
Three things set your number. We quote it on the first call.
What does one meeting cost you today?
Pay for results. Not for effort.
| In-house SDR | Leads to Green | |
|---|---|---|
| Year-one cost | ~$135,000 fully loaded | Pay per meeting, scales with results |
| Paid even if nothing books? | Yes, every month | No |
| Time to first meetings | About 3 months of ramp | Weeks |
| Tools and infrastructure | $1K–$3K/mo, on you | Included |
| Hiring risk | ~half of SDR hires don't work out | None. No hire to unwind. |
| What happens at month 16 | Average tenure ends. You re-recruit. | Nothing changes |
The salary is the part they tell you about. Then there's the other 30 percent: health insurance climbing past $17K a year, payroll taxes on every dollar, the 401(k) match, three months of ramp at full pay. Every line on that list is owed on the first of the month whether or not anything landed on your calendar.
Pay-per-meeting deletes the list. You pay for the meeting, or you pay nothing.
Optional add-on
LinkedIn presence, for teams that want the outbound to land warmer.
When a prospect gets your message, the first thing they do is look at the profile it came from. We can manage that layer too: profile optimization and a steady content presence, so the person checking you out finds substance instead of a ghost town. It makes the same outreach convert better.
This is an add-on to the meeting engine, not a separate retainer product. Pricing depends on scope; ask on the call.
Ready to see if the model makes sense for your market?
Book a 30-minute call. We'll walk through your target market, your offer, and whether the economics make sense for both sides. If they don't, we'll tell you that on the call.
Who it's for — and who it isn't
We don't work with everyone. That's the point.
Pay-per-meeting only works when we can actually book the meetings. So we're picky about fit, in both directions. Here's exactly who this is built for, and who we'll politely turn away on the first call.
For you This is for you if
- SaaS teams. You're a pre-seed to Series B SaaS company, roughly 5 to 300 people, and you need pipeline before you can justify a sales floor.
- Newly funded founders. You just closed a round and the board wants growth, but burning $135K on an SDR experiment in year one feels insane. It is.
- Cybersecurity firms. You sell security services or consulting, your buyers are senior, and your deal size easily carries a few hundred dollars per qualified conversation.
- Fractional consultants. You're excellent once you're in the room. Your problem is that referrals are feast or famine and you have no system for filling the calendar.
- Teams with shelfware. You bought Sales Navigator, a sequencer, and a data tool, and they're all sitting there unused. We bring our own stack; cancel yours.
- Stretched founders. You're doing founder-led sales while also running product, fundraising, and everything else. You need the prospecting off your plate.
The common thread: your buyers are active on LinkedIn, your deal size supports the math, and you have someone ready to take the meeting and run with it.
Not yet This is not for you if
- Your buyers aren't on LinkedIn. If your market lives somewhere else, our best channel can't reach them. We'll tell you this straight on the call.
- You sell to government. Long cycles, procurement committees, RFPs. A real market — just not an outbound-on-LinkedIn motion.
- You want cold calling. Dials aren't what we do. A shop that's actually great at them will serve you better than one half-offering it.
- You're shopping for a cheap retainer. If you're comparing us to a $2K-a-month offshore activity package, we're not your vendor. We sell outcomes.
- You just want a list. We don't sell data, contacts, or tool logins. We sell booked meetings.
- Your funnel ends at the meeting. No clear offer, no pricing, nobody to run the sales conversation? Fix the back half first, then come back.
- You need a closed deal by week three. Outbound compounds. If you can't give it a real window, you'll quit right before it works.
- Five or six decision-makers, 18-month cycle. The per-meeting math breaks on committee sales.
Why we publish this list
Turning away wrong-fit revenue is the most honest proof we can offer.
It shows we're optimizing for results, not billings. An agency that takes anyone with a credit card has to keep finding new clients. We'd rather keep the ones we have winning.
Recognized yourself in the first list? Good.
Let's talk. Thirty minutes, and a straight answer either way.
LinkedIn outreach & presence
Your buyers are on LinkedIn right now, ignoring messages that sound like yours used to.
LinkedIn isn't saturated. Bad LinkedIn is saturated. The bot blasts, the 400-word pitches, the "quick question" openers everyone's seen a hundred times. We've been working this channel since before it was a channel, and the difference shows up in reply rates.
How we run outreach differently
Boutique quality, team throughput.
Could survive being read out loud
A real person decided you were worth contacting and can explain why. That's the bar for every send.
Under 50 words, always
One hook, one ask, sentence case, no pitch deck stuffed into a DM. Short messages get read. Read messages get answered.
Sender personas, not random accounts
Outreach goes out under a profile and voice we build deliberately — yours or one we agree on — so every touch is consistent and credible.
Research-backed targeting
Tight lists beat big lists. We'd rather send 40 messages that fit than 400 that don't.
Behind the scenes, we use serious tooling for research and personalization at volume. You don't need to know the stack, and you definitely don't need to buy it. What you see is the output: outreach with the quality of a boutique and the throughput of a team.
The presence layer
The first thing a prospect does after reading your message is look you up.
What they find decides whether they reply. A bare profile and a feed that's been silent since 2023 quietly kills good outreach. So for clients who want it, we manage that layer too.
- Profile optimization. Headline, about section, and positioning rewritten so the profile sells while you sleep.
- A steady content presence. Posts in your voice that show you actually know your space, so the prospect checking you out finds substance.
- Warmer outbound. Outreach plus presence beats outreach alone. The same message converts better when the profile behind it holds up.
This isn't a standalone content retainer. It exists for one reason: to make the meeting engine convert better.
Why us on this channel
Twenty years of watching what stops working.
Evan has run outbound for more than 20 years and was on LinkedIn early, before it was anyone's strategy. He's watched every wave: the connection-spam era, the automation gold rush, the AI-blast flood happening right now. Twenty years of watching what stops working is exactly what teaches you what still does.
Want to know what your current LinkedIn outreach is doing wrong?
Bring it to the call. We'll tell you for free.
About
Built by someone who's seen every way outbound gets wasted.
Leads to Green books qualified sales meetings for B2B tech companies, and you only pay for the meetings that happen. We're an extension of your team: senior outbound experience plugged into your company, without the hire, the ramp, or the tool bill.
Evan's story
Everyone gets paid except when it works. So I built the opposite.
I'm Evan Greenberg. I've spent more than 20 years in outbound, long enough to have been featured in the Huffington Post for it and early enough on LinkedIn to remember when sending a connection note felt novel.
In those 20 years I've watched the same money get wasted over and over. Companies spending $100K or more on SDR teams that take two quarters to produce. A thousand dollars a month on sales tech that sits on the shelf because nobody has time to learn it. Agencies billing retainers for "activity" while the calendar stays empty.
The pattern was always the same: everyone gets paid except when it works.
So I built Leads to Green around the opposite idea. You pay when a qualified meeting lands on your calendar. Not for seats, not for sends, not for a monthly fee that arrives whether anything happened or not. If I don't book, I don't earn. That's the deal, and it keeps me exactly as motivated as you'd want your outbound person to be.
How we work
Four things that don't change.
You get the operator, not a layer of juniors
The person with two decades of reps is the person on your account.
We tell you the truth about fit
If your buyers aren't on LinkedIn or your deal size breaks the math, you'll hear it on the first call, not after three invoices.
We move fast
Some clients have signed two hours after the first call and had outreach live within days. Speed to value is the whole pitch; we'd better live it.
Founder to founder
I run a company too. I know what it's like to need pipeline now and to be unable to gamble a quarter and six figures finding out if a hire works.
The best way to know if we'd work well together is 30 minutes of honest conversation.
No deck, no pressure. Just a straight read on whether this fits your market.
FAQ
The questions prospects actually ask.
Answered in the same words they'd be answered live on a call. If yours isn't here, ask it on the call.
$250 to $500 per qualified meeting, and that's the entire bill. No setup fee, no retainer, no minimums. Your exact number depends on how senior your targets are, how narrow your ICP is, and your deal size. We quote it on the first call so you're never guessing.
The prospect showed up, holds the right title at a company matching the target list we built together, and knew what the meeting was about when they took it. If a meeting misses that bar, you don't pay for it. The definition is in writing before we start.
You don't pay for a meeting that didn't happen. We chase the reschedule, and you're billed only when the conversation actually takes place.
No. If after a few meetings you don't want to continue, you stop. We keep clients by booking meetings worth paying for, not by locking the door.
The model is the guarantee. We don't promise a number and then bill you regardless, the way retainer agencies do. We only invoice for qualified meetings that actually happened. If nothing books, you owe nothing. Your downside is already capped by design.
Most active clients settle into 2 to 4 qualified meetings a week, with the first meetings typically landing within the first few weeks rather than after a quarter of ramp. Outbound compounds, so week six outperforms week one. We'll give you a realistic ramp picture for your specific market on the call.
A senior operator with 20+ years in outbound, not a junior rep spread across ten accounts. Some clients have us work directly from their own LinkedIn profile; others prefer a sender persona we build together. Both work, and we'll recommend the right one for your situation.
An SDR is roughly $135K in year one once you count salary, benefits, payroll taxes, tools, and recruiting, plus about three months of ramp before real output, and an average tenure of about 16 months before you start over. Every dollar of that is fixed. With us, meetings start in weeks and the cost scales with results. There's nothing to hire, ramp, manage, or unwind.
Two ways. First, the model: most agencies charge a monthly retainer whether or not anything books, so you're paying for activity. You pay us for outcomes. Second, the channel: most shops are call centers or email cannons. We go deep on LinkedIn with short, human, researched messages, because that's where B2B tech buyers actually respond. And if you've got a drawer full of unused sales tools, good news: you can cancel them. We bring our own stack.
Exactly, and that's the opportunity. The flood of automated junk has made genuinely human outreach stand out more than it has in years. Every message we send is under 50 words, specific to the person receiving it, and written like someone actually thought about them. Because someone did.
No. Dials aren't our strength, and we won't half-offer something we're not great at. If phone-first outbound is what your market truly needs, we'll tell you, and you'll be better served by a shop built around it.
No. Setup fees pay agencies to stop being picky about who they take on. We'd rather stay picky. If we take your engagement, it's because we believe we can book for your market, and the first dollar you spend buys a meeting, not paperwork.
Fair, and we'd rather address it head-on. We control whether qualified people land on your calendar. You control whether they close, and that depends on your offer, pricing, and follow-up. On the first call we'll walk through your funnel math together: what your close rate and deal size mean per-meeting pricing actually costs you per closed deal. If the math doesn't work for your business, we'll tell you not to buy.
Compare your options
You have three options. Here's what each one actually costs you.
Hiring an SDR, signing with an agency, buying a tool. All three feel like real options until you look at what they actually cost in time, money, and pipeline. This page does that math honestly.
Hiring an SDR
An SDR costs $85K a year before you add benefits, tools, management time, and the six months it takes to ramp. You're also absorbing all the risk. If they underperform, or leave after a year, you eat the recruiting and ramp costs and start the whole cycle over — with nothing booked in the meantime.
Signing with an outbound agency
Most outbound agencies charge a flat retainer whether your pipeline moves or not. You sign for six months, get onboarded over the first four weeks, and then wait. If the messaging misses, you find out slowly. By the time you're ready to pull the plug, you've spent $30K to $60K and have a spreadsheet of contacts to show for it. The model works for the agency regardless of whether it works for you.
Buying a tool like Apollo or Clay
Tools give you access to data and automation. They do not give you a pipeline. Someone still has to write the sequences, build the lists, manage the sending limits, interpret the reply data, and adjust week over week. If you have someone with the time and skills to do that, tools work well. If you don't, you're paying a monthly subscription to own a problem you didn't have the time to solve in the first place.
How this is different
You pay per qualified meeting that shows up. Nothing before that.
No retainer to cover overhead, no setup fee to get started, no six-month lock-in while the messaging gets figured out. If meetings land, you pay. If they don't, you don't. That's the only model where the incentive on both sides is actually the same.
See if it fits your numbers before you commit to anything.
15-minute call. No pitch, no pressure. Just an honest look at whether this makes sense for you.
Book a call
Thirty minutes. A straight answer either way.
Pick a time below. No form that disappears into a queue, no "someone will reach out." You book, we talk.
Your live booking calendar drops in right here — no contact form as a gate.
Pick a timeWhat happens on the call
We dig into where outbound is stuck today: founder-led and out of hours, an SDR that didn't pan out, tools nobody runs, or just nothing in motion yet.
We look at your market and tell you whether LinkedIn-first outbound can reliably book it. If it can't, you'll hear that plainly.
If it's a fit, you get your per-meeting price and a picture of the first 30 days. Some people sign that afternoon. Some think on it for weeks. Zero pressure either way.
- No retainer, no setup fee, no contract. Ever.
- You'll leave with your actual price, not "it depends, book a demo."
- If we're not the right fit, we'll say so and point you somewhere better.
Add-on services
The meetings are just the beginning. Here's what helps you make the most of them.
Available to both outreach clients and standalone. Mention which service you're interested in when you book your call and we'll make sure the conversation is worth your time.
Website copywriting
Your site is often the first thing a prospect checks after your outreach lands. If the copy is vague or full of jargon, the meeting you worked hard to book talks itself out of a deal before it even starts. We write website copy that speaks directly to your buyer, makes the value clear fast, and holds up when someone is deciding whether to show up.
LinkedIn ghostwriting
Outreach gets you in the door. Content keeps you visible after. We write LinkedIn posts in your voice that build authority with the exact buyers you're targeting, so by the time your message lands in their inbox, they already know who you are.
Go-to-market support
If you know what you're selling but aren't sure how to position it, sequence it, or take it to a specific market, this is for you. We help you get clear on your ICP, your message, and your motion without the six-month strategy engagement.
Tell us which add-on you're interested in when you book.
We'll make sure the conversation is worth your time. Add-ons are available to outreach clients and standalone.